It’s easy Bein’ Green…

Pure’s mission is to provide excellent services using non-toxic hair products in a “green” environment in accordance to the principles of sustainability. Definition of sustainability: meeting of the needs of the present generation without compromising the ability of future generation to meet their own needs.

For years, hair salons have been criticized for the amount of pollution they generate. Between aerosol sprays and chemicals found in hair color and perm solutions, salons have a reputation for being toxic businesses. While thousands of shops promote the organic products lining their shelves, today’s eco-friendly salon owners go beyond reduced packaging and all-natural hair care; they’re also trying to diminish their impact on the environment by the materials that make up their workspaces and the equipment they use.